Thursday, April 24, 2014

PaaS is a commodity now, what’s next?

I was spending couple of evenings last week looking for alternative to Heroku that is hosted in Germany. Heroku is an absolutely awesome Platform as a Service (PaaS). We at are using it (and paying for it) last two years and very happy with value it provides, however after the NSA scandal we are getting more and more questions about data protection and where our servers are physically located (note: we are a German company and Germany has the best data protection laws in the world).

While looking onto the PaaS alternatives I suddenly found many different open-source PaaS platforms like Cloud FoundryDokku, Deis, Flynn which is actually a strong indication of a simple fact - Platform as a Service is a commodity. Almost all of these products (may be except Cloud Foundry) are young open source projects, however based on my superficial view deliver similar set of features one would expect from PaaS.

This is actually good news for PaaS users - as typical PaaS feature-set is obvious now commoditization and open source products will lead to more players on the market, more competition and lower prices. At the same time it is a bad news for Heroku (or better to say Salesforce) and other players on PaaS market (like CloudBees, CloudControl, and many others) - commoditization, increased competition and lower margins will push PaaS players into different higher-margin areas.

According to Gartner report on aPaaS many of PaaS vendors them realized it and started to add new products/features to the PaaS platforms - like plug-ins/add-ons marketplacessynchronization / data integration and  RAD tools.

So, that’s the question - What do you think will be the next feature/add-on you will expect to see from your PaaS Vendor? Will it be yet another Database or a piece of middleware, or may be API Management / API Enablement tool? I would be very interested to hear what do you think. Tell us what you think on HN or in Dusqus discussion feed below.

Tuesday, April 15, 2014

Why we chose API-Based CMS System

In our last post we summarized what we need in our new content management system (CMS). After careful considerations and analysis we selected a new interesting CMS system. It is called And it’s cool not only because it’s name ends with .io (which is actually a top level domain for British Indian Ocean Territory) but also because it satisfy (almost) all of our important selection criterias.

Read More

Monday, April 14, 2014

5 Must-Have Features we need in our Content Management System

Dear startups of the world, how do you do your web-sites? How do you maintain and keep information on your website up to date?

Our website so far is build on top of a Twitter Bootstrap Theme we bought from We took the theme, adjusted the content, put it inside the simple node.js express application and pushed it to Heroku. That’s it (how our blog works is a topic of another post).

With this approach we have maximum simplicity and control over how our web-site looks and how it works, however one drawback is - all people editing the website should speak Boostrapish, HTMLish and CSSish (LESSish).This wasn’t an issue before as our team was small (do things that does not scale) but as we grow as a company we need to find a better solution - we need a proper Content Management System (CMS).

I have to say there are many CMS out there, the most prominent/well-known are Wordpress, Typo3, Joomla, etc. Before we could make a choice (to be honest we already have a winner) here is my line-up of the 5 must-have features we look for in our new Content Management Systems.

Feature 1 - No Pages, please.

Content is no longer a number of pages - the page structure, navigation, composition should be orthogonal to the ideal CMS structure. We need content pieces that can be placed everywhere, a page, an app, an e-mail. CMS should take care about the content and designers should take care about content composition -  pages/navigation/etc.

Feature 2 - Collaboration and Version Control

We use Git everywhere. Non-colaborative, non-versioned way of working is not acceptable. CMS system should support strict versioning and proper release management.

Feature 3 - Clean HTML

You saw it before - WYSIWYG editors that do not produce a proper HTML. I mean HTML which is not renders ok but also semantically correct. One of our preferred solutions right now is a Markdown, just like Github did it.

Feature 4 - Google SEO Friendly

Another important feature. Content is the king. We have to make sure Google can read it.

Feature 5 - Availability, Scalability and Speed

As you might already know that Amazon have found that every 100ms of latency cost them 1% in sales revenues. The CMS we want shall not only be available and scalable, it should also be very fast (or at least have a  good caching architecture).

Apart from the 5 Top Features above there are many other important aspects, like price, i18n, extensibility/hackability, programming platform and programming language support, etc. Read the next blog post where you can see what we found.

Friday, April 11, 2014

Yet another Heartbleed update

If you are like me you already seen many e-mails and blog posts about OpenSSL Security Issue (aka. Heartbleed). We took all necessary steps to protect our servers.

It is important to note that none of our systems handling HTTPS/SSL connections directly. We are using Heroku PaaS which is in turn is hosted on Amazon AWS, SSL connections are handled by Heroku’s SSL Endpoint which is nothing else but SSL Termination Proxy.

Immediately after Amazon and Heroku fixed the issues we updated our certificates, passwords and authentication tokens.

It’s important to note that we are not storing data that we transport between SaaS applications, as well as we never store (unhashed) passwords.

We do not have any evidence that passwords or any other private information has been compromised. However, as that Security Issue existed for such a long time, it is possible that an attackers could have stolen OAuth keys without our knowledge. We recommend that all our users reset your password (you can do it via this form) and reset credentials/accounts information.

Wednesday, March 19, 2014

Announcing Integration Widget

Integration is not a new problem. There are many different ways to solve it, but most of the time it’s the end-user’s problem.

For example if you are using CRM X and you would like to push your leads to billing/invoicing/marketing system Y - it’s usually your problem. You can expect Y and X to give your APIs with keys and secrets, however programming and maintaining integration between them is still very complicated and error-prone process that can only be understood by 1% of internet users.

We believe that there should be another way to achieve this. Integration is not an end-user’s problem it is actually the the software vendor’s problem. Software vendors should give a simple one-click integration solutions to their end-users that can be used by 99% of us.

That’s why we created Integration Widget.

It is just a piece of JavaScript code that can be placed on every web-site. Once triggered it will give you access to your end-user data - for example it will allow you to import your end-user contacts from Google ContactsXing and Linked-in. When using it in your application you will not need to pay attention to different APIs, data formats, OAuth authentication flows, etc. Your end-user will be presented with a beautiful UI that will guide them through the authentication flow. But that’s not only it - we will also carefully extract, transform and normalize data so that you will have it at your disposal in ready-to-use form.

You can give it a try right now with this simple JSBin or on our website or have a look into the documentation.

Another great feature of our one-click integration widget is file export. The main goal of it is to export (and in future import) files into different cloud storages - you may think about it like a universal gateway to Dropbox, Google Drive and cloud storages. It works the same way as contact importer - it will guide your users through the OAuth authentication flow and selection of the target storage, once it is done you will get a user-specific WebHook URL - every file you will push there will be placed into the end-user selected storage system. It works as simple as an HTTP POST request and require only a one authentication header from your side (we will handle different authentication for different cloud storages on your behalf). Want to give it a try - check it on our website or go in documentation.

We hope you will like our integration widgets and how simple it is for you to provide the best-of-breed API integration for your end-users. The APIs that we have right now is only the beginning, we are currently working on integrating more of the contact data sources like CRMs (e.g. Salesforce or Capsule CRM), File formats (e.g. CSV, VCard) and many others. We will be happy to hear what you think about it, just drop us a line at info - at - or in the chat window below.

Wednesday, March 5, 2014

Let’s meet on CeBIT

Today we would like to invite you meet Renat, Igor and Yvonne from our team at our booth at the world-biggest IT exhibition CeBIT in Hanover, Germany. 

Some facts:

  • 3500 companies from 70 countries that will present their products
  • Around 300,000 visitors
  • 1000 international speakers presenting from 20 different stages

All of it only in 5 days from 10th to 14th of March!

You can find our booth as part of code_n area at Hall 16, Stand D30. You will get a unique chance to see our new products in action and talk to founders!

Ah, and by the way, if you need a ticket to visit us just tweet this:

I’m going to meet @elasticio at #CeBIT - Hall 16, Stand D30

And we will DM you the code for your CeBIT ticket.

Monday, February 24, 2014

We closed a seed investment round.

It’s been a long time we haven’t posted on our blog. Now this time is over and we are opening a new page in history. This is an important announcement we were working for last couple of month.

We would like to announce that we have closed a significant seed investment round with a group of private investors in Germany. 

We will use these resources to significantly speed up the product development, sales and marketing efforts. We will have more power to innovate and iterate quickly, and we already have two new products which will be released very soon.

Here are official press-releases (created with help of in english and german.

Thursday, October 10, 2013

Improved CSV Writer

In our last blog post we covered updates and improvements in CSV Reader, this one will show you our new CSV Writer.

Read More

Wednesday, October 9, 2013

Introducing CSV Reader

Today we introduce a significant update to our CSV Connector. We had an ability to write out CSV files before but over the last couple of weeks we made a significant enhancements to CSV Write and added CSV Read action.

Read More

Friday, October 4, 2013

Quick screencast before the weekend - a short (2:34) demonstration how you can quickly integrate with Salesforce REST API without programming. Just pick a WebHook, attach it to Salesforce (new Lead in this example), start and test it right away. Try it on